Cancun and its Caribbean treasures popular with visitors with high purchasing power
Just when you think it can’t get better, it does. As visitors to the area know, Cancun, like most other Caribbean cities, is positioned in the interest of tourism. One thing now, however, that is making Cancun and the Riviera Maya unique is its high purchasing power.
Mexico’s Caribbean has it all. From ultra-stretched limousines to helicopters, rentable luxury sports cars, luxury yachts to luxury (and reasonably priced) real estate. Anything a vacationer could want, the Mexican Caribbean has.
This demand for high-end is reflected in how much the average couple spends while visiting the Riviera Maya. Turns out, aside from airfare and luxury hotel accommodations – which are first choice with vacationing couples — couples are dishing out an average of $4,000 US per 7-day visit. This lavish spending is due to the arrival of luxury brands that have taken hold in the local market.
Cancun and the Riviera Maya are outfitted with endless exclusive high-end brands from hotels to spas, cars and boats, to jewelry, clothing and lavish souvenirs.
“The relationship we have had in recent years the destination with luxury brands in the world, takes aim on tourism with high purchasing power,” says the Convention and Visitors Bureau (CVB).
Carlos Gosselin Maurel, president of the Hotel Association of Cancun and Puerto Morelos (AHC) explains that images of Cancun and its Caribbean treasures – quaint towns such as Puerto Morelos, Playa del Carmen, Tulum – continue to appear in exclusive glossy luxury brand magazines.
This year, Cancun and the Riviera Maya have been promoted by the likes of Rolls Royce, Hublot, Land River, Travel Palacio de Hierro and Ultrafemme, mostly for the Asian, British and South American market.
“Each hotel has practices that distinguishes it from others as personal stamp and luxury is part of it,” said Gosselin Maurel.
A luxury hotel has amenities not only brands, but also offers world-class services to their guests. In the category of Grand Luxury, the region boasts more than 900 hotel rooms.
“Cancun is back in fashion among people with high purchasing power in both the hotel and residential investments areas,” said Francisco Lopez Reyes, director of Tourism in Benito Juarez.
It certainly is the place to be!