Hometown tourism making big difference
Mexican nationals are just as fond of the Riviera Maya as the rest of the world. Over the past summer holiday season, the area saw an increase in Mexican visitors, particularly in Cancun and Puerto Morelos.
Domestic tourism has shown a steady increase in the average 5-night stay. Tourism officials say that this year, the climb has gone from 11,000 peso to 13,000 peso and that Mexicans account for 29 percent of area visitors.
“In so far this year, the domestic market has grown 5 and 7 percent respectively,” said Francisco Lopez Reyes Director of Tourism Benito Juarez.
Mexican nationals are the second most important tourism market for this destination behind the United States. During the first five months of the year, more than 5.8 million Mexican nationals came to the Riviera Maya, representing 29.5 percent of the total tourism market.
Abelardo Vara Rivera, a member of the Council Consultative Association of Hotels in Cancun and Puerto Morelos (AHC), says, “The cost of travel for two people with a stay of five nights in the Mexican Caribbean has grown. The rates we charge are competitive, but certainly are not the same as they were several years ago.”
Vara Rivera says that Cancun is a paradise destination for everyone, however, domestic tourists appreciate it on a larger scale. Many see it as being an extraordinary place and decide to vacation in Cancun rather than leave the country. The increase in domestic visitors helped a lot with the continually fluctuating peso-US dollar.
Hometown travel came from several key destinations including Federal District, Guanajuato, Jalisco, State of Mexico, Nuevo Leon, Tabasco and the Yucatan. Part of the reason for the increase in travel from these places is greater air connectivity.
Common air carriers including Aeromexico, Aeromexico Connect, Interjet and Volaris operate from each of these states. Cancun International Airport received more than 138,000 travelers from Federal District followed by 49,000 from the State of Mexico, 36,000 from Nuevo Leon and 28,700 from Jalisco.