Major investor hits Riviera Maya, debuts in 2016
Hard Rock’s All Inclusive Collection, the brand that is reinventing the all-inclusive resort experience, and Camp Woodward, a world renowned leader in lifestyle and action sports, have partnered to launch a completely new and unique concept in experiential travel with Woodward Riviera Maya.
The new concept will debut in 2016 at Hard Rock Hotel Riviera Maya where guests will be able to learn many of the disciplines offered at the original Camp Woodward, as well as a one-of-a-kind chance to snowboard and snow ski indoors in the Caribbean. These two progressive brands continue to revolutionize their industries through groundbreaking concepts that tap into the desire for authentic experiences and adventure.
Woodward Riviera Maya will offer a variety of programs to kids and teens catering to all skill levels, as well as endless opportunities for adult guests and teambuilding activities within groups or meetings. Raising the standard of any all-inclusive resort, this dedicated area invites guests to participate in the first-ever snowboarding and snow skiing experience in the Mexican Caribbean, delivering a twist on traditional vacations.
In addition, the facilities will feature skateboarding and BMX, Parkour, Cheer and Hip Hop dance programs and amenities, trampoline program, dry land snowboarding and snow skiing and a Digital Media program. The programs will be instructor-based and available to hotel guests with resort credit, while non-guests will be invited to participate for a fee.
Plans for each facility include over 20,000 square feet of top-of-the-line equipment and skateboarding/BMX parks, tumbling floor and foam pit, cafe and snack bar, second floor viewing promenade where family and friends can gather to watch all the action and a DJ booth on the top level. Guests will be fully immersed in an authentic and original environment that is custom designed to incorporate Hard Rock’s signature vibe.
“We are thrilled to partner with Camp Woodward to deliver a first-of-its kind experience in Mexico,” says Frank Maduro, VP of Marketing for All Inclusive Collection.
“Woodward is a renowned destination for both ambitious youth and professional athletes and we look forward to a successful and long-lasting partnership with the Woodward family.”
“Woodward brings together the progressive worlds of creative arts and lifestyle sports, paring The Woodward Experience with the premier all-inclusive resort destinations is an awesome opportunity,” says Gary Ream Founder and President of Camp Woodward.
“We are excited to be a part of the All Inclusive Collection family and the incredible environments of Hard Rock Hotel Riviera Maya.”
Once completed, this world-class resort project at Hard Rock Hotel Riviera Maya will present travelers with the first action-sport, purpose-built facility in Mexico to offer an unmatched vacation experience.