New All-Inclusive Brand Hitting the Riviera Maya
The five-star Sandals Resort hotel chain has announced the construction of their first-ever Mexico hotel. The all-inclusive luxury hotel group has chosen the Riviera Maya for their location since the Riviera Maya has become one of their main destination competitors.
Sandals Resorts International CEO Adam Stewart, said that the Jamaica-based company will be expanding out of the south Caribbean and into Mexico for the first time. The luxury hotel chain has chosen an area 20-minutes north of Playa del Carmen for their new project.
Officials with Benito Juarez Tourism have said that the arrival of the new luxury brands to the area expand the accommodation portfolio, bringing more purchasing power to Mexican tourism.
There are more than 250 all-inclusive resorts throughout the 20+ Caribbean islands. Mexico’s list of all-inclusive resorts tops 175 with a majority of them found in beach resorts such as Puerto Vallarta, Los Cabos, Cancun and the Riviera Maya and include more than 35 hotel companies which continues to grow.
“Globally, the number of travelers booking all-inclusive resorts has motivated hotel companies to raise the bar,” said Stewart. “Early on, the segment was bastardized by long buffet lines and two-star accommodations, but today there is no cap to the creativity that exists in refining, defining and extending this market.”
As buffet lines of the past are replaced with high-end restaurants and all-inclusive hotels deliver a higher-quality experience, Rose Gray, manager of business development and vacation sales for Fox World Travel says, “Our customers are saying they’ve been to Cancun and Riviera Maya three and four times. They love the [all-inclusive] concept.”
Sandals opened their first resort in Jamaica in 1981 and currently have hotels in various parts of Jamaica, Saint Lucia, Bahamas, Antigua, Gernada and Barbados. Work for the new Riviera Maya hotel is set to begin in late 2016.